Google Pay supports both in-person and online payments. For in-person transactions at retail stores, users can hold their device near a contactless payment terminal and authorise the transaction using their chosen authentication method. For online and in-app purchases, Google Pay can be selected as the payment method, and users can confirm the transaction with their device's security feature.
Similar to Apple Pay, Google Pay uses tokenisation to protect users' card information. Instead of sending the actual card number, a unique virtual account number (token) is used for each transaction, enhancing security.
For merchants who use other Google services like Google Ads or Google Analytics, Google Pay can provide seamless integration with these tools, allowing for better tracking and optimisation of advertising campaigns.
The ease of using Google Pay for mobile and online payments can reduce cart abandonment rates, as customers are more likely to complete transactions when the payment process is simple and convenient.
Merchants can benefit significantly from using our payment processor for their business operations. We facilitate electronic transactions, including credit card and debit card payments, and offer a range of services to merchants that can enhance the convenience for customers. This can lead to higher customer satisfaction and loyalty.
By incorporating our payment processor, Google can bolster the reliability and swiftness of its payment services, ultimately enhancing the overall user experience. Additionally, payment processors often support international transactions and various payment methods, allowing Google to extend its reach to a broader global audience. This expansion enables Google to reach more users and tap into a wider pool of potential customers.
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